Job Description:
▪ The Candidate would be able to manage and coordinate all marketing, advertising &
branding and promotional staff and activities
▪ conduct market research to determine market requirements for existing and future
products
▪ Use sales forecasting and strategic planning to ensure the sale and profitability of
products, lines, or services, analysing business developments and monitoring market
trends.
▪ Analysis of customer research, current market conditions and competitor information
▪ Develop and implement marketing plans and projects for new and existing products
▪ Manage the productivity of the marketing plans and projects
▪ Monitor, review and report on all marketing activity and results
▪ Evaluate the financial aspects of product development, such as budgets, expenditures,
research and development appropriations, and return-on-investment and profit-loss
projections & deliver marketing activity within agreed budget
▪ Confer with legal staff to resolve problems, such as copyright infringement and royalty
sharing with outside producers and distributors.
▪ develop pricing strategy
▪ liaison with media and advertising

Education and Experience
▪ Required business or marketing-related degree or equivalent professional qualification
like MBA/PGDBM etc
▪ Experience of working with IT software sales or Travel Industry sales experience (Travel
Sales exp is preferred).
▪ Experience in all aspects of developing and maintaining marketing strategies
▪ technical marketing skills
▪ Proven experience in customer and market research
▪ Relevant product and industry knowledge
▪ Experience with relevant software applications