Social media is changing the world. It’s fuelling conversations and controversies, its bringing people closer and its spreading the word all over. With Facebook movements and twitter protests, the power of social media is quite apparent and the phenomenon has succeeded in becoming an important part of every sphere of our lives. In a scenario like this, travel cannot be left out.
Ever since the concept of holistic marketing has been developed the business enterprises across various industry fields have realized that achieving sales targets alone will not help them in surviving the competitive market scenario. The external environment surrounding the businesses today is dynamic and uncertain. Therefore, sustenance and stability of the business enterprises depends directly on the nature of relationship it has maintained with its clients.