Customer Loyalty Programs – A Step to Increase your revenue

Running a travel business can be tricky and with such high competition and a variety of choices that people possess, it’s hard to bring customers to your particular company and what’s even harder is to make those customers stay. Though, the internet and travel technology have made it easier for a travel business to increase its online presence through websites and social media, the people are still being exploded with information and there is a necessity for measures which focus on promotion which involve people on a personal level, and give them a reason to come back to you for more. One such promotion technique, which has been used for a long time in other industries and is quite well tried and tested is- Customer Loyalty Programs. Customer loyalty programs are a way to make sure that the customers’ each association with your company will reap good results for them in future and make them feel valued as well. Here’s how to go about it.

Let Them Remember You

Customer loyalty programs are mainly created so that your customers remember you and come back for their next trip, and for this you’ll have to provide them with something which they value and use to come back to you- Membership cards. Create membership cards which each of your customer gets and save the unique code on each card in your customer history software. With the help of membership card and loyalty program software, you can easily engage your customers in your service and make them choose you for their future plans which in turn will help you increase your revenue. Allow them to collect points through the membership card and once they reach a particular number, they get something free or a concession. You can even come up with a scheme where the customer can use his membership card to get discount at the hotels or cab services which are associated with your company. This creates a win-win situation for everyone.

Make the Loyal Customers Feel Privileged

It is hard to ensure that customers will keep coming back to you and for ensuring customer loyalty, doing little things for the ones who have been loyal with the company for the few previous trips. Give added discount to them for their next trip and surprise them with gifts like a free pickup from their home till the airport or a free hotel room upgrade for their upcoming trip. This will keep them delighted and also lead to word of mouth publicity which is a huge success for increasing customer base.

Keep the New Customers Hooked

First impression undoubtedly, is the last impression and make sure you work on your customer loyalty program right from the beginning. Make your first time customers happy with a gift token such as a small bag of chocolates or a complimentary breakfast at the hotel. Let them use their membership cards to get small discounts on your associated companies, which will make them feel valued right from the first day.

Hold a Complimentary Lunch

Loyalty programs work because they ensure every action which will ensure that the customers will associate with your company and this does not just involve good treatment while they are on their trip. As a company, you can organize a lunch for all your loyal customers where they meet and discuss their travel plans, play games and have a good time. You can arrange a contest where one family wins a free weekend trip and record the reactions of people. This will certainly guarantee that the customers will remember you and will keep them excited as well about your future offers and trips. Make use of social media to showcase the day and tag your customers. This will not only give them a reason to share your post but help you create a brand of your own on social media portals.

Customer loyalty programs can work easily through unique codes fed in your software which will quickly show all the information of the concerned customer and make the job easy for your representatives and employees. With the customer loyalty programs, you can keep track of your customers and their likes and dislikes, and make sure that their association with you is pleasant at all times.

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