How Social Media is Changing the Travel Industry
Social media is changing the world. It’s fuelling conversations and controversies, its bringing people closer and its spreading the word all over. With Facebook movements and twitter protests, the power of social media is quite apparent and the phenomenon has succeeded in becoming an important part of every sphere of our lives. In a scenario like this, travel cannot be left out. Holiday making and pictures of destinations and interesting cuisines can be seen all over the internet and social media has become an significant part of everyone’s travel experience. Though this might seem to be a trend which affects only the travelers, it will be a big mistake to leave the travel industry out of it. Travel industry which includes websites for bookings, hotels and air tickets, travel applications, travel agencies and agents, are as much involved in social media and the effect it has upon them is an important factor in deciding how much business they are going to get. Here’s why.
Increased Influence of Travelers
After all, the business that the travel industry gets is because of thousands of tourists who take trips all around the world and if all these travelers over the world are connected, there is no way a travel agency or website can get away with not delivering. Around the world, travelers have been provided with a single portal which allows them to voice their discontent and criticism if they are not satisfied with the services of a hotel, airline or even a cab company. And thanks to social media, there are thousands of other potential travelers who are listening and spreading the word further, which means that now the travel agencies and agents have to be excessively transparent in the services they provide. The travel agencies and websites, through the travel technology solutions, have to work on maximizing the whole holiday experience and make it more fulfilling so that they do not fall into the series of long chains of complaint and criticism over the various social media platforms available.
Social Media as a Deals Platform
The travel companies have found a new means to be introduced to the customers and platforms like Twitter, Facebook, Tumblr and Pinterest are brimming with new deals ad packages which interest people. All you have to do is follow a website or airline page and all their best packages will be served right on your dashboard and finding a discount through coupon sites is the new ‘in’ thing. Travel technology has an important role to play in this with its software which manage these packages and deals and promote them on their social media counterparts. There are also a number of groups and pages which serve the interest of a cluster of travel enthusiasts and are a discussion point for various developments which are happening in the world of tourism.
Word of Mouth Publicity
When a person takes up a holiday plan, everything is kept updated on his or her social media account. A flight delayed? It shows in the status. Great food? A picture is uploaded. Thus, every single good or bad experience is carefully documented on Facebook, Twitter and Instagram. This leads to word-of-mouth publicity and if a company is ensuring great services, it’s not going to go unnoticed and ultimately get them more business. Be it travel advice from fellow travelers, hotel review or the app which has all the restaurant information, social media is the key for spreading the word.
Opportunities to Explore
Social media has clearly become a gateway to know more about the destinations which weren’t visited earlier, cuisines that had not been known and hotels which you never knew existed. This feature, coupled with travel technology solutions, provides the agents and websites to know what the people want and introduce packages which are unique and cover places which people find intriguing.
Travel technology solutions are important criteria for the websites to gain a higher online presence and also streamline all the information that has to be connected with social media. This will help them put up a better show on the various online social platforms and also ensuring a great overall travel experience for the customers.
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