Tag: travel

Maximize your Travel Revenue by Automating your Enquiry Management System

Kuldeep Sharma Leave a comment

When one looks at the daily operations of a typical travel agency, it is observed that a majority of the time is spent on managing the enquiries falling from multiple sales channels.  A lot of time is wasted in maintaining detailed records manually through excels, tracking the enquiries, replying them on time and carrying out the follow-ups. From the point of view travel agency’s operations these inquiries have to be handled carefully as they are the source of generating new business.

 

In addition to spending an excessive amount of time in managing these leads and enquiries, often consumers overlook the fact, that due to a lack of an automated process, they are prone to human oversights and errors. A lack of timely follow up results in a loss of revenue and can make a big difference in an agencies growth plan.

With high level of competition in industry the travel enterprises are shifting focus on satisfying the customer needs and that is the reason they are adapting to new technologies to bring in efficiencies. Today customers have access to abundant information on the web and often research and plan for their travel before reaching out to an agency

It is therefore prudent to invest and automate the inquiry procedure allowing for a speedy response time and efficiently managing the booking flow from the time the enquiry is generated till the time of fulfillment.

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Is your Online Travel Business Secure?

Kuldeep Sharma Leave a comment

E-commerce has gained acceptance in the travel industry as it provides convenient information and lets consumers make travel arrangements easily and far more quickly. There are thousands of travel companies that have websites and these travel companies have progressed from a basic site offering to sophisticated ecommerce booking engines that allow airline ticketing, hotel booking, sightseeings, transfers and much more.

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How CRM Transforms the Travel Industry

Kuldeep Sharma Leave a comment

Ever since the concept of holistic marketing has been developed the business enterprises across various industry fields have realized that achieving sales targets alone will not help them in surviving the competitive market scenario. The external environment surrounding the businesses today is dynamic and uncertain. Therefore, sustenance and stability of the business enterprises depends directly on the nature of relationship it has maintained with its clients. While the new customers are important for continuous growth of the business at the same time managing and retaining the old customers works as the backbone of the company. Studies show that acquiring new customers costs 6 to 7 times more to the companies. From the marketing and sales point of view the existing clients are also indirectly responsible for generating genuine sales leads through the verbal referrals. A positive recommendation from an existing client will have a lasting positive impression. This is a cost-effective way of indirect marketing for the companies. Thus an essential part of business is to help keep up and grow your customer base to harvest the profits for longer period.

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Travel Technology Software Simplifying Travel Business Globally

Kuldeep Sharma Leave a comment

The global tourism has been affected by technological developments and innovations. The travel enterprises are growing since the technology and internet users have increased. It is because of this advancement the use of personal computers and smart phones have augmented the growth of ecommerce in travel. In spite of opening up of numerous opportunities for travel enterprises these developments have also led to rise of competition in travel industry. In order to generate good business and effective return on their investment the travel enterprises have to adapt to changing technological developments. With the globalization in the work culture the opportunities for tourism have dramatically increased. Therefore the prime focus is on can improved technology meet the needs of travelers. It’s clearly understood, that technology in tourism is closely intertwined.

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How B2B Travel Agents can Reach Newer Markets?

Kuldeep Sharma Leave a comment

Today globalization has spread in every corner of the world thanks to technological breakthroughs taking place in every industry. International presence has become significant for all types of businesses for growth and survival. The technology is slowly altering the way of doing business. Even small sized companies are managing their business in multiple countries effectively. It has reduced the costs and removed the barriers in communication. These trends have affected the travel industry also. In recent years there has been demand for the specialized technology by travel agencies. Since the travel management companies and travel agencies face competition not only from regional players but also international players.  It is in their benefit to quickly adopt to technologically more advance ways of streamlining their businesses. Technology therefore is seen as critical factor in reducing measuring and controlling their costs. The travel intermediaries also experience the dynamic buying behavior of the consumers as they have become more informative, there has been a continuous change in their demands and expectations. Therefore they have to focus on providing enhanced value to customers through new products.  The Travel agencies should realize the importance of making investments relating to the online travel technologies to ensure their long-term strategic visibility and sustainability.

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