Tag: Travel Summit

Topic for discussion was “Leveraging online marketing and digital distribution for Travel in India”. The entire discussion was centered upon penetration of internet in the masses and the fact that with growing internet penetration, digital media has become the most effective way to connect with and sell to an online customer.

<--more-->In his special mention, he addressed the question “How can travel companies use digital media to effectively market their services?”. The discussion further took its much needed inputs from the industry stalwarts and also answered the core question on value viz-a-viz”What value proposition does a digital medium offer over other marketing channels?”.