Al Naboodah Travel & Tourism Agencies LLC (ATTA) has announced a strategic partnership with QuadLabs, a leading global travel technology provider, to accelerate its digital transformation and develop next-generation platforms for corporate travel, agency distribution and direct customer engagement.
The partnership marks a significant milestone in ATTA’s long-term strategy to become a technology-first, customer-centric travel management company. By leveraging QuadLabs’ innovative travel technology, ATTA will strengthen its digital capabilities, enhance operational efficiency and create a seamless booking experience, across the region under its new digital eco-system, branded VIATI – a next-generation marketplace bringing together its B2B, B2E and future AI driven B2C platforms into one integrated experience.
The new platforms will offer a comprehensive suite of digital solutions, including advanced travel booking capabilities, intelligent workflow automation, policy-driven corporate travel management, integrated mid-office and back-office systems, and powerful reseller tools. Together, these capabilities will enable ATTA to deliver faster, smarter and more scalable travel services while improving productivity across its operations.
A key focus of the initiative is to strengthen ATTA’s position in both business travel (B2E) and travel trade (B2B). The platforms will provide corporate customers with a modern self-booking environment that supports travel policy compliance, approval workflows and real-time reporting, while equipping travel agency partners with a powerful booking and servicing platform to grow their businesses more efficiently.
The investment forms part of ATTA’s broader digital transformation roadmap, which is designed to increase automation, enhance customer experience, improve operational excellence and position the company for sustainable long-term growth.
Commenting on the partnership, Fahim Jalali, Chief Executive Officer of Al Naboodah Travel & Tourism Agencies, said:
“Digital transformation is a cornerstone of our long-term growth strategy. Our partnership with QuadLabs represents a major investment in the future of Al Naboodah Travel as we build world-class B2B, B2E and B2C digital platforms.
Through the VIATI platform and QuadLabs’ market-leading technology, we are creating a state-of-the-art digital ecosystem that will help us win new business across the corporate travel and travel trade sectors. Our customers and partners will benefit from greater automation, enhanced booking capabilities, improved operational efficiency and an exceptional digital experience.
This partnership is about much more than technology. It is about positioning Al Naboodah Travel for the future, strengthening our competitive advantage and creating a scalable platform that will support our continued growth across the UAE and the wider region.”
This strategic collaboration reinforces ATTA’s commitment to innovation and underscores its ambition to become one of the region’s leading digitally enabled travel management companies, delivering greater value to customers, partners and airline principals alike.
Mr. Gaurav Chiripal, CEO of QuadLabs, added: “QuadLabs’ partnership with Al Naboodah Travel comes at an important time for the travel industry as markets continue to recover and businesses seek smarter, more scalable digital solutions. Through this partnership, Al Naboodah Travel will be able to scale faster, automate operations and deliver a world-class customer experience by leveraging QuadLabs’ state-of-the-art travel technology.
AI is redefining the standards of customer experience across industries, and travellers now expect the same level of intelligence, speed and personalisation when booking and managing travel. With VIATI, we aim to bring the power of agentic AI directly to end users, helping them make bookings, manage journeys and access travel services more efficiently.”
About Al Naboodah Travel
Al Naboodah Travel & Tourism Agencies LLC, founded in 1973 and headquartered in Dubai, UAE, is one of the UAE’s leading travel management companies, offering comprehensive corporate travel, leisure travel and B2B travel solutions. Backed by decades of industry experience, the company is committed to delivering exceptional service and innovative travel solutions to businesses and travel partners across the region.
For more information, please visit www.alnaboodahtravel.com
About QuadLabs
QuadLabs is a leading global travel technology company with over 20 years of expertise in delivering innovative enterprise solutions for travel agencies, airlines, travel management companies and businesses. QuadLabs’ comprehensive suite of AI-native products includes agency dashboards, online booking platforms, corporate travel and expense management solutions, CRM, mid-office and back-office systems, helping businesses accelerate digital transformation and improve operational performance.
For more information, please visit www.quadlabs.com
Team QuadLabs
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