Today globalization has spread in every corner of the world thanks to technological breakthroughs taking place in every industry. International presence has become significant for all types of businesses for growth and survival. The technology is slowly altering the way of doing business. Even small sized companies are managing their business in multiple countries effectively. It has reduced the costs and removed the barriers in communication. These trends have affected the travel industry also. In recent years there has been demand for the specialized technology by travel agencies. Since the travel management companies and travel agencies face competition not only from regional players but also international players. It is in their benefit to quickly adopt to technologically more advance ways of streamlining their businesses. Technology therefore is seen as critical factor in reducing measuring and controlling their costs. The travel intermediaries also experience the dynamic buying behavior of the consumers as they have become more informative, there has been a continuous change in their demands and expectations. Therefore they have to focus on providing enhanced value to customers through new products. The Travel agencies should realize the importance of making investments relating to the online travel technologies to ensure their long-term strategic visibility and sustainability.